Hey, have I ever mentioned that my husband Mike has a blog, too? Probably not. Because, to be honest with you, Mike’s Reading with Scissors blog is a bit difficult to explain. At least for me it is. It’s kind of visual, and I’m told even if you can see it’s a little difficult to explain.
But not for Micah Maidenberg, the talented editor of the Chicago Journal. Maidenberg’s article about Reading with Scissors this week is spot on.
Equal parts found object, humor and social commentary, Reading with Scissors features scans of advertisements (there are a few obituaries, too) that have caught Knezovich or site collaborator Greg Schafer’s eye. Both say they share a mordant sensibility, antennae that seek out absurdity, goofiness or the plain strange in the ads laced across daily life. There is a laugh-until-you-cry thing happening here.
Maidenberg goes on to explain that Mike and Greg are longtime friends.
Schafer, a flight attendant who lives in Barrington, regularly finds magazines, crossword books and other ephemera during his travels. He flips through what’s left on the planes, saving certain pages. “The job lends itself to time well spent reading,” Schafer said. The best gets sent in big manila envelopes to Knezovich. Knezovich scans the ads, posting one every other day or so.
He sometimes writes a bit of a jab to contextualize the entry, often just a line or two.
While Schafer has been sending Knezovich ads for years, the blog went live in September 2007. Knezovich wanted to experiment with online publishing. About 50 people now hit the blog daily, he said, up from five or six at the launch.
The blog has already gotten attention — and traffic — from Steve Rhodes and his Beachwood Reporter, a terrific Chicago-focused Web site that’s a must-read for Chicagoans. Now it’s caught the eye of the Chicago Journal, and no doubt traffic will double after folks read the entire article. And after they see the stunning photo of Mike Knezovich with his piles of magazine and newspaper clippings? The hits will triple. Quadruple! Do your part and link to Reading with Scissors. WHO knows? Like Mike, you may find Reading with Scissors therapeutic :
“I can pay attention and get utterly depressed, or confused,” Knezovich said. “Or I can find a way to get a laugh out of it.”